HTML structure
Some of the most telling edits never appear in the visible copy. WebsiteChange also compares the structure of the page and reports changes to:
- the page title shown in search results and browser tabs,
- meta description and robots meta tags, for example a page that suddenly turns to noindex,
- canonical links and other link tags,
- links on the page, so you see when a competitor adds a new product page to its menu or drops a partner from its integrations list.
A rewritten title on a competitor's landing page often signals a new positioning before any press release does.