WebsiteChange

Notify when website changes, and reach the person who acts on it

A website change notifier is only as good as its routing. The pricing lead needs to hear about a competitor's new plan within the hour, the lawyer needs the terms update by tomorrow morning, and nobody needs a message because a footer year rolled over. WebsiteChange lets you decide who hears about which change, through which channel, and how fast.

A phone face up on a desk showing a short notification card next to a printed diff with one line marked

Notification setups by role

Start from the people, not the pages. Each role below gets a different mix of speed, channel and threshold.

Product marketing and competitive intelligence

Instant Slack alerts for high importance changes on competitor pricing and packaging pages, and a weekly digest for feature pages and changelogs. The weekly digest becomes the input for the Monday review, so nobody scrolls through raw pages. See how teams monitor competitors with this split.

Pricing and ecommerce managers

Instant alerts on extracted price and stock values from product pages, with a webhook that writes each change into a pricing sheet or internal system. Price and stock extraction is included from Growth up.

Legal, compliance and procurement

A daily email digest of every change on vendor terms, privacy policies and data processing pages, with medium and high importance changes flagged at the top. Speed matters less than completeness and a dated record.

Sales and recruiting operations

A weekly digest of new roles and new locations on target-account career pages, sent to the account owner. One look on Monday shows which accounts are hiring.

Instant alerts or a digest

The two modes answer different questions. An instant alert says "act now". A digest says "here is what moved this week".

  • Instant suits prices, stock status, and anything where a delay costs money or a deal.
  • A daily digest suits contracts, policies and regulator pages, where you want one calm read per day.
  • A weekly digest suits feature pages, blogs, career pages and anything that feeds a regular review.

You can mix both on one monitor. High importance changes go out instantly, and everything else waits for the digest.

Quiet periods without missing anything

Some teams do not want alerts at night or during a launch week. Instead of muting a monitor and losing changes, move it to a digest for that period. Checks keep running, every version is stored, and the changes arrive together at the time you chose. Nothing is dropped, it simply waits.

The importance threshold

After noise filtering, each real change gets a short summary from an AI model and a score of low, medium or high. A wording tweak in a hero line scores low. A removed plan or a new fee scores high. Set a threshold per alert rule.

  • High only, for executives and busy channels.
  • Medium and high, for the team that owns the topic.
  • Everything, for the digest that serves as the full record.

The scores and summaries are explained on the ai website monitoring page.

One Slack channel per competitor

Teams that track several rivals often create one channel per competitor, such as a channel for each of the three closest rivals. Each monitor on that rival's pages posts into its channel, so the history of one company reads like a timeline. Product, sales and leadership join only the channels they care about. Slack and Microsoft Teams alerts are included on Growth, Business and Enterprise.

A webhook into your ticketing tool

When a change should become work, send it as a webhook. The payload carries the page, the summary, the importance score and links to the text and visual diffs, so your ticketing tool can open a task automatically.

  • A changed refund clause in a vendor contract opens a review task for legal.
  • A removed product page on a client site opens a ticket for the web team.
  • A competitor price drop opens a task for the pricing owner with the old and new value.

Payload details are on the website change monitoring api page.

What never triggers a notification

Dates, counters, rotating banners, cookie bars and tracking parameters are filtered before any comparison. Ignore rules you set remove the rest. If nothing real remains, no summary is written and nobody is notified. That is why a good setup feels quiet until the day it matters. For the full set of alert options, see website change alert.

Yes. Add several alert rules to one monitor, each with its own channel, mode and importance threshold.

Starter sends email. Growth adds Slack, Microsoft Teams and webhooks. Business adds digests per team, and Enterprise includes all channels.

No. The schedule sets how often a page is checked. A digest only changes when you hear about the results.

The limits count monitored pages, checks and AI summaries per billing period. Deleting a monitor does not give back checks or summaries already used.

Set up your first alert rule

Try the demo with any public URL, then create an account and route changes to the people who need them.